Tag Archives: analytics

Digital Marketing & Web Analytics from Darren Ware

I worked with +Darren Ware for just over a year on some pretty chunky projects as well as some work for startups and small e-commerce teams. His Marketing and Analytics work is astounding, the information that he produces is deep. His insight into what was happening on existing websites acted as the right hand in any of the strategy and planning we put forward for redesigns helping us define the difference between what was fact and what was fluff.

Darren is now offering businesses of any size his services as a consultant to anyone in the South East of England including Kent, Sussex, London and Essex. His results really have been integral to the success of a number of organisations I have worked with on projects over the last year and he was even kind enough to help me set up some sensible analytics and goals for this blog and my main site byandyparker.com

For more on Darren’s servies, visit http://www.darrenware.com/digital-marketing-analytics-consulting/

Cookie Wars .net response

I wrote a response to the article on netmag regarding the forthcoming laws on cookie dropping in the UK/EU.

Here is my comment:

As an industry we have seen these kind of regulations before and they get cast aside with great ease.
There is no internet police force because it would be like policing a nation of billions.

This is no different to the laws on enforcing triple A sites or more relevant the use of javascript.

There is nowhere for this argument or regulation to go except for browser side. The fact that it wasn’t pushed there first is appalling. If you want to control the behavior of a website you do it with the viewing device not the site itself.

Think about your TV. If your favourite show comes in looking too orange, do you ring the network and tell them they’re streaming in a colour tone that doesn’t quite suit your taste? No, you grab the remote and change the saturation.

The browser is where this needs to happen purely by numbers, less browsers than sites/pages.

http://www.netmagazine.com/opinions/cookie-law-gnarly-truth#comment-3925