Recently I attempted to do some shopping online, one of the toughest things to buy in general, man or woman is the trusty Jean. After looking around a few sites I decided to check out Attitude Clothing where I indeed found what I was looking for. Unfortunately a number of poor usability points lead to a very disappointing a lengthy process culminating with me walking away empty handed.

in this post I have produced a detailed account of what happened and take a look at some of the failings in the Attitude Clothing online store and some dark pattern techniques to improve conversions. Continue reading →